The Importance of Following Up With Clients
After working with a client and helping him or her purchase the ideal property, it is crucial that as a real estate agent, you follow-up with them. Your current clients, along with the former ones, are perhaps the best sources to attract future clients.
Plus, following up doesn’t take a lot; and clients find the gesture quite pleasant. Sending out a congratulatory message, a birthday card, and a short note will definitely keep you on top of their mind for their next real estate purchase.
As a real estate agent, it’s all about the leads you have as well as the connections you’ve made. A lot of real estate agents work using the rapport they’ve built and that’s why being willing to stay in contact with your clients is important.
Let’s talk about this in more detail!
Why following up is vital
As a real estate agent, following up with clients should be a big part of your marketing strategy. Here is why it is so important:
- It means a lot to the clients
We’ve all heard that the little things matter a lot. People are quite touched by small things, more so than you might think.
Small gestures like sending them a handwritten note or even sharing a news article that might interest your client will benefit you. Similarly, sending them a token of gratitude, a card, a new service you are providing, or a link to a program that might be helpful for them will always keep you in the client’s mind.
- You’ll receive a plethora of referrals
Clients are the best referral generators and treating them right means more referrals for your business. By following-up, you will make the client happy, and he or she will definitely start mentioning you to other people. Everyone likes working with a professional who treats their clients with respect and cares about what they want.
Try and keep your clients informed about all the services you provide and the work you have done for others. You might also provide incentives to some of your older clients.
- They’ll come back to you again
By making an effort to follow-up with clients, you constantly stay on their mind. This applies particularly to those clients with whom you worked for a short time only. By congratulating them on the things that they have achieved and informing them about the recent deals you have closed, you will be able to stay part of the conversation if they’re thinking of selling or buying a property.
That is why for their next real estate endeavor, you will be the first person that they will turn to.
- You might just get a new lead!
In this fast-paced world, people do get quite busy. The client might have been thinking about talking to you regarding a new real estate purchase but might not have found the time to do so.
That is why, if you are the first one to reach out to them, then there is a high chance that they will follow through with the deal.
With how busy they might have been, they could have just pushed the thought of the purchase to the back of their mind. When you proactively contact your clients, even a couple of days a week can turn if you know they’re thinking of real estate-related business, you can easily score a new real estate deal.
Following up with your clients also covers those clients that haven’t yet made a sale or bought a property through you. Once you’ve shown a property to a client, ensure that you follow-up and ask if they’re still interested.
You can also ask about any other properties they’d like to visit or if the things they’re looking for have changed. Being in contact with your clients can help you better understand them and enable you to work efficiently to close an exciting deal.
Wrapping it up
Having a balanced program for following up with clients; one which contains one-on-one contact along with automated elements such as emails or even a text can benefit you significantly.
Just make sure that the message to your client is personalized and shows that you’re genuinely invested in working with them.
Follow-up in a manner that suits your client. Does your client like to interact? Invite them out for a coffee to discuss a new or pending real estate deal.
Does your client like to maintain personal space? Following up with them over a call or even Facetime can work.
The important thing is that you’ll need to make an effort to continue fostering a relationship with your clients to help grow your brand and business.